Branding Solutions

The process begins with brand development. Branding is the marriage of technology and art. Consider the Nike "Swoosh" symbol. It's easily recognizable, it's universally recognized and it's simple. Very simple.

The Swoosh was tested in focus groups and in test markets before it became one of the best-known branding symbols ever produced. From Mr. Clean to the Golden Arches, branding identifies a company at a glance, it imprints the company name on potential clients or buyers and identifies the company's "personality". Thus, the development of a plan for strategic branding is the first step in establishing the corporate identity you're looking for.

At Digital Promotionz, we work with you throughout the entire process. We learn all we can about your business model and philosophy, the values of the company, target demographics and, of course, your vision. We then develop a range of branding models from which you can choose. By assessing each client's reaction to the various models, we are then able to create a brand that not only suits the needs of the client, but the needs of the company within its market space, as well.

Development Solutions

Today's top sites offer a range of features for visitors. Educational and informational content - NOT related to sales, shopping cart and easy checkout services, easy payment options for buyers, site security, the design, development and usability of a customer database - options that make first time visitors repeat customers.

Whether you're selling goods or services, you want your site to be more than a pixilated billboard. It has to have form, useable, valuable functions, regular content updates (to keep visitors coming back) and of course, instructions throughout that are clear, logical and, ultimately, helpful to even novice users.

At Digital Promotionz, before we develop a single graphic, before we write a single word of home page text, we construct your site on paper to include all of the additional features you want to develop and integrate into your e-biz. Some of these features are designed for the comfort of the visitor; others are designed to help you simplify everything from tax collection to order fulfillment.

The site we build for your business will be designed for your business. We never employ the cookie-cutter approach to site development. E-tailers want customers to find desired products quickly. We make it easy. They want a simple and secure checkout procedure. We make it as easy as filling out a form. They want their customer's personal information to be secure. We use the latest encryption modalities to ensure security of personal information. Whatever your needs, we provide solutions that fit your business model, your customers' needs and your vision.

In addition, Digital Promotionz offers value by managing the construction of your site from start to finish. Cost-effectiveness begins early - at the design stage. We also employ open standards during the development and implementation of your site, making it easier and less costly to make changes to your cyber-storefront appearance and/or list of features.

Internet Marketing Solutions

Marketing isn't a one-time consideration. You do it; it's done. Marketing is an on-going process of updates, testing, refinements, more testing until your site is growing naturally, on its own.

The process starts with an analysis of your existing site with an eye toward improving the site's PageRank (PR), visitor retention and conversion and cutting load times so that potential visitors don't wander off waiting for your home page to load.

Next, whether yours is a brand new site, or one that's languished in the backwater of search engine results, we deliver increased visitor traffic - NOW!

Using a variety of SE options, such as Pay-Per-Click and link buying, we create and implement low-cost, proven strategies to get more people to your home page in less time.

The third aspect of our campaign focuses on improving your site's PageRank within the most popular search engines. The higher the site's rank, the higher it appears in search results produced by a user's query. Using the latest in search word optimization, reduced page weight, virtual spidering and other evaluation and development tools, your site will soon achieve the PageRank you need to generate traffic organically - through search engine results.

Marketing your site is a process. At W3 EDGE we know the process, we know the methodology, we know the tools and we know the results you're looking for. We also know that it's better to lead than to follow. We lead.



Strategy Solutions

The successful design of your site's interface involves two critical aspects: First, the design must engage the client esthetically. It must be an accurate representation of your company and the image created through branding. In other words, the design of your site must appeal to the right side of the brain, which reacts emotionally to colors, shapes, text fonts, layout and impact.

Second, the design must respect the analytical, left side of the user's brain by making the site interface functional, completely user friendly and entirely screen driven. These are the practical and technical considerations that must be made early in the design process to avoid costly revisions down the line.

W3 EDGE recognizes the essential need to appeal to both the right (artistic) side of the brain and the left (functional, analytical) side, as well. That's why our design team meets early in the process to develop a look and functionality that visitors will react to emotionally and practically. The sites we build are visually appropriate to the company's image, and extremely easy to use to mitigate the frustration factor, which causes potential buyers to leave a site in search of another service provider.

Our designs first engage your visitors, then keep them on your site through ease of use. It's an ages old approach to marketing adapted to the latest Internet technology.



Web Hosting Solutions

It's not enough to create and implement an e-business strategy. An on-going relationship with our customers sets us apart from other design firms. We provide a complete array of Web hosting services designed to: increase your site's exposure, provide a comfortable, rewarding experience for visitors and cut your monthly ISP expenses through both design and hosting capabilities.

Our goal is simple - we want to build long-term relationships with every one of our clients. Providing low-cost, effective Web hosting is an important aspect of that goal. We don't cash the check and disappear. We stay with you to provide the counsel and expertise to make your business a genuine success. Period.

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